We offer a range of marketing services, including market research, strategic marketing planning, sales proposals, advertising campaign development and event management. We also provide project management services, and locate any resources necessary for project implementation.
Communications and reputation management
A wide range of services in internal and external communications are offered, including press offices and online reputation management projects.
Core competencies:
- Development of PR-campaigns, media planning
- Digital communications campaigns
- Press clipping
- Organization of interviews and publications
- Organization of events: press conferences, round tables, press tours, conferences, seminars, etc.
- Media liaison
- Social media management
Advertising
Creative concepts and media planning to promote products and services on competitive markets.
We run:
- Media publicity (print or online)
- Outdoor advertising
- Social media campaigns
- Mobile and app advertising
- Events
and much more.
Copywriting
We create texts for various purposes: websites, apps, brochures, videos, telephone messages, navigation and instructions. In creating them we rely not only on information obtained from clients and other sources, but also our own knowledge and experience. We strive for accuracy and relevance.
Copywriting may be required in the following situations:
- creating website content
- new product or service development
- blogging
- news releases, articles
- advertising campaigns
- developing instructions and navigation
- telephone and email marketing
Naming
We offer name creation for brands, organizations, products, services and events.
Naming is a specific process, requiring a deep immersion in the essence of business, understanding the strategy and marketing plans, as well as the markets in which the business will operate. The name and its identity are important elements by which customers and partners get the first impression about the brand. We create names by analyzing many factors that predetermine the future success of the brand.
Industry specific services
Having served clients in the hospitality and tourism industry for many years, we acquired deep knowledge, understanding and expertise.
To small hotels, bed and breakfasts, guest houses and Inns, we provide additional assistance in:
- Sales strategy, planning and management
- Booking calendar, confirmation/cancellation letters and templates
- Packages for property publication on Booking.com, Expedia, Airbnb, TripAdvisor, Trivago etc.
- Multilingual internal navigation and notes for guests
- Attractive and inexpensive websites with online reservation
- Facebook, Instagram, Google pages creation and promotion
- Photo and video recording services
Design
Design is one of the most important components of a successful brand image, and a strategic tool for external communication. Often it will determine whether or not a potential customer will make a purchase. A brand with an interesting, unusual and emotional design has a better chance of being noticed among its competitors. We advise our clientson how to stand out and win future customers. Corporate style, website, social communities and graphic design are just few areas of our expertise in design.
Market research
- Marketing analysis of a company/product/service
- Competitive analysis
- Foreign markets or target groups analysis
- SWOT analysis
- Analysis of communication and advertising strategies
- Brand audit